Tag Archive: email open rate

Why Direct Mail is Delivering in a Digital Age

Graphic - why direct mail is delivering in a digital age

Rewind a few years to the breakthrough of email as a widespread communication tool.  Many industry experts were convinced that the immediacy and targetability of email would cement its position as the direct marketing technique of choice – to the obvious detriment of more traditional methods such as direct mail. Yet whilst the fortunes of direct mail have fluctuated since email’s arrival, the technique has remained an essential component of the marketing mix.

 

19.10.2018